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The Benefits of Using QR Codes for Raffles and Giveaways
Looking for a way to modernize your raffles and giveaways, while maximizing their marketing impact? With QR technology, you can create more interactive, efficient, and data-driven promotional campaigns.
Here are some of the perks:
- Easy to participate: All people need to do is scan the code to take advantage of the offer or enter the contest.
- Eliminate paper entry forms: QR codes and digital sign-ups mean you don’t have to waste time and money printing sign-up forms.
- Analytics: Track and analyse scans to measure ROI
- Update without reprinting: If anything changes, you can update the linked content without changing the QR code, thanks to our dynamic QR Generator.
Guide to Creating QR Codes for Giveaways
Creating a QR code for a giveaway, contest, or raffle is a straightforward process. Enhance your marketing efforts in 4 steps:
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Choose the right type of QR code
Do you want to direct scanners to a landing page, entry form, or social media profile? Choose from our selection of QR code types to get started.
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Tailor your QR to your giveaway or contest
Give your QR code a color scheme that matches your brand or campaign. You can also add elements like a border or frame, or a short bit of text to help boost the effectiveness.
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Save your contest / giveaway QR code
Once you’re happy with your new QR code, download it to your drive so you can use it in your promotional campaign.
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Add your QR to your promotional materials
Whether you’re advertising your giveaway or contest via posters, billboards, or flyers, you need to incorporate your QR code into the design. Import the QR image file into your design project, and you’re good to go!
Optimizing QR Code Use for Giveaways and Contests
Check out these top tips for maximizing your QR code’s potential:
Strategic placement
Position your QR codes where they are easily visible and accessible to your target audience.
This could be on product packaging, event banners, social media posts, or even printed materials like flyers or brochures.
The key is to put them in high-traffic areas where potential participants are likely to spot them.
For instance, if you're running a giveaway at a trade show, consider placing QR codes on your booth's display or on handouts given to visitors.
Mobile-optimized landing pages
Ensure that the page linked to your QR code for a contest is fully optimized for mobile devices.
Since most users will be scanning with smartphones, a mobile-friendly design is crucial for a seamless user experience.
This includes fast loading times, easy-to-read text, and simple navigation.
Your landing page should also deliver on the promise made in your CTA. It must be a straightforward way for users to enter the giveaway or access the promised content.
Clear call-to-action
Always accompany your QR code with a compelling call-to-action (CTA). This should be designed to motivate users to scan.
Your CTA should clearly communicate the value of scanning the code, whether it's entering a contest, accessing exclusive content, or receiving a special offer.
For example, you might use phrases like “Scan to Win!” or “Unlock Your Chance at Prizes!” This not only encourages participation but also sets clear expectations for what users will experience after scanning.
Looking for a QR code for your business? Create one now to captivate your customers!
Set Up QR CodeLet's See QR Code Ideas for Giveaways and Contests
The great thing about QR codes is that they’re versatile. There are lots of applications for giveaways and contests, enhancing engagement and streamlining participation.
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QR codes for raffles
QR codes are a great way to make it easy for people to sign up for raffles. Fundraising events might put QR codes on posters around the venue or on handouts given to people on entry.
Guests will be able to enter the raffle with just a scan on their phone. The easier it is, the more people will get on board.
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Giveaways via social media
Companies, brands, and social media personalities can run contests and giveaways on Instagram, Facebook, X, TikTok, YouTube, and other platforms.
A QR code can provide a handy gateway straight to your social media profile to enter the competition.
By placing QR codes in different places across various mediums, you can encourage people to sign up.
A clever move is to make participants follow, retweet, or repost content as part of the contest requirements.
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Contests and discounts at stores
Retailers and supermarkets can use QR codes to promote giveaways, discounts, and more at their stores.
By placing the codes on posters, flyers, product labels, and other key places, customers are likely to spot them and scan.
This makes it quick and simple to get more people signing up.
FAQ
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You can set up a giveaway in several different ways.
You can create an online form either on your website, a dedicated landing page, or by making a Google Form.
If you’re running your campaign from social media, all you need to do is make a post and select the winner from those who respond.
Next, use our QR Code Generator to make a custom code.
Choose the relevant type of QR:
- URL QR code for a website or Google form
- Landing page QR code to create a special landing page
- Social media QR code to link to Instagram, Facebook, etc.
- Youtube QR code to link to your channel or a video
When you have designed, generated, and downloaded your new QR, place it on promotional materials, event signage, or product packaging where your target audience can easily access it.
Participants can then scan the code with their smartphones to enter the giveaway quickly and conveniently. After the entry period closes, select a winner from the collected entries at random.
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You can disable QR codes you have created on our website by logging into your account.
From here, you can make changes to the linked content or disable the QR altogether.
This is one of the many advantages of being a member of onlineQRcode.