Select other examples
Why Banners and Billboards with QR Codes Offer More Value
A billboard or banner with a QR code is a much more effective advertising tool than one without. Here’s why:
- Visibility: Banners and billboards catch attention due to their large size. Adding QR codes will direct more people to your digital content.
- Encourage engagement: QRs turn static advertisements into an interactive experience.
- Data on usage: Trackable scans provides valuable data on consumer behavior and campaign effectiveness.
- Range of possibilities: You can use your banner or billboard QR code to link to websites, special offers, contact information, or even multimedia content
Step-by-Step: Adding QR Codes on Banners and Billboards
Building your banner or billboard with QR code is a piece of cake using the onlineQRcode.com QR Code Generator.
-
Set up the QR code for your banner or billboard
Design a QR code that fits your advertising campaign. Select the type of QR you want to use (URL, social media, etc.). Then enter the information and content you want users to find when they scan.
-
Modify the design of your QR code
Choose colors, QR pattern, and other elements to add. Adapt your code to your brand and advertising campaign — it needs to fit well with your overall banner or billboard design.
-
Test the QR code
Before adding it to your banner or billboard, test the QR code to make sure it works properly. Scan it with multiple devices and check it’s easy to scan from a distance — this is especially important for a QR code on a billboard.
-
Add the QR to your banner or billboard design
Import your new QR into the graphic design project for your billboard/banner. Decide where the QR code should be placed. It should be easily accessible and visible to people passing by.
How to Optimize QR Codes on Your Banners and Billboards
To make the most of QR code advertising, take a look at these tips:
Use high print quality for your billboard / banner and QR code
Visibility is key for billboards and banners with QR codes. People need to be able to see and read the advert. Just as important, they need to be able to scan the QR.
Making sure you have a high-resolution billboard/banner design and QR code is the first step. The next is to print at high quality.
The better the definition, the easier it will be to scan the QR on the billboard or banner from a distance.
Contrast the QR code from the background of the billboard or banner
Another great tip to improve the scannability of your banner or billboard is good contrast.
Your QR needs to pop — make it stand out from the background of the advertisement by using high-contrast colors.
This makes it easier to scan, even in varying light conditions.
Keep the content relevant
People scanning a QR on a billboard or banner want to find something of value on the other side. The content linked to your QR code should be relevant and engaging.
With one of our dynamic QR codes, you can regularly update the linked content to keep it fresh and engaging.
You won’t even need to reprint your billboard or banner — the content may change, but the QR code remains the same.
Monitor and analyze performance
The big advantage of using QR codes in advertising campaigns is that you can track the performance.
Monitor how many times your code is scanned and from which locations to optimize future campaigns.
Looking for a QR code for your business? Create one now to captivate your customers!
Set Up QR CodeCreative and Professional QR Code Ideas for Banners and Billboards
Billboards and banners are one of the best marketing tools, but QR codes take them to the next level.
These are some examples of how you can use QRs effectively in different situations:
-
Driving traffic to your website or online store
Retailers and various other companies frequently use QRs to bring users straight to their main website or sales page.
One useful tactic is to draw attention to the QR on the billboard or banner with a call to action, such as “scan QR code to shop online”.
You could also use an offer to incentivize customers to scan. Printing an offer like “25% off” on the billboard and dropping a QR code underneath is a great way to boost sales.
-
Product launches
When you’re advertising the launch of a new product, use a QR code to fuel the hype.
Direct scanners to sneak peeks, special discounts, or detailed product information. This creates excitement and drives conversions.
-
Social media integration
If it’s interactions on social media that you’re looking for, QR codes are a direct link.
Place a QR on your banner or billboard to bring people to your Instagram, X, Snapchat, or TikTok profile.
Encourage people to follow, like, or share your content to increase your online presence.
-
Increase app downloads
Use billboard and banner QR codes to put your app on people’s radar.
Connect your QR to App Store or Google Play Store to bring users directly to a place where they can download your mobile app at the tap of a button.
It’s a simple and effective way to boost downloads and increase your user base.
FAQs About QR Codes For Billboards and Banners
-
Yes, QR codes are excellent for advertising as they bridge the gap between offline and online marketing.
They provide a quick and convenient way for consumers to engage with your brand and access additional information or offers.
-
Yes, QR codes are legal on billboards as long as they comply with local advertising regulations and standards.
Ensure that your QR code is safe to scan and does not distract drivers if placed on roadside billboards.
-
Avoid using QR codes in environments where scanning is difficult.
If people can’t easily access their mobile devices, such as while driving, that’s not a great place to use a QR code.
Places with poor lighting are also a bad idea — this will decrease scannability.
If people can’t scan, they won’t reach your content.