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The Benefits of Using QR Codes on Posters
There are many pros to using a QR code on a poster. Whatever you’re advertising or communicating, you can benefit from the following:
- Build hype: Posters for movies or new products can offer expanded content via a QR code to get people excited about the release.
- Reach a wider audience: Allow people to connect from your poster to your social media in an instant.
- Track statistics: Measure how effective your poster-based marketing campaign is going.
- Update when you want: Putting one of our dynamic QRs on your poster lets you change what it links to.
How to Make a QR Code for a Poster
Follow these steps to add a QR code to a poster:
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Choose the type of QR code for your poster
Select what sort of QR code you want to put on your poster. You can link your QR to a range of content through our site: a simple website URL; a personalized landing page; a link tree; a video; your Youtube channel… the list goes on!
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Enter details to direct your QR to the right place
Fill in the fields for your chosen QR code. Enter the information and/or the URL where indicated. This will decide where your poster QR directs scanners.
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Tailor your QR to your poster
Take advantage of our design tools to customize your QR. Think about your poster design. What color scheme have you used? Would adding a frame to the QR help it to stand out?
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How to put a QR code on a poster
Once you’re happy with your code’s design, download it to your computer or device. Import it to the program you’re using to create your poster. Then, use the tools available to you to fit the QR code into your poster design.
Professional Guidelines for QR Codes for Posters
Think about how to integrate your QR into your poster design
To fully take advantage of both poster and QR code, you need to consider the overall design.
Will your QR code clash with the color scheme of the poster? Have you left space in the poster design to add the QR?
Our service provides the answer to the first hurdle. You can adjust the color of your QR using our tool.
Then, your image editing program should allow you to move the elements of your poster until you have it just right. Remember, it needs to catch the eye, without making the poster seem uneven or ugly. Placement is one of the keys to success!
Get the size right
To get people to scan, the QR needs to be noticed.
This doesn’t necessarily mean making it huge, though! A massive QR could easily ruin the poster by distracting the eye from the main image or information.
There are other ways to get attention — add a frame or border, or include a short message like “Scan for more” underneath. You can do all this using our design tools.
It’s equally important not to make your QR too small. It needs to be large enough to spot and be scannable with any device. 2 x 2 cm (0.8 x 0.8 in) is the minimum for dynamic QR codes. Depending on the size of your posters, you’ll likely need to go bigger.
Try scanning your QR before printing a run of posters
One of the most important pieces of advice: always make sure it works before printing your posters! Although it is highly unlikely that you’ll have issues scanning one of our QRs, you should double-check.
Use a variety of devices to ensure that it can be scanned by anyone.
If you do encounter a problem scanning the code, it might be because of one of the following:
- It is too small
- The resolution is too low and the code is blurred
- It doesn’t contrast well with the background of the poster
Enhance your customer experience! Start creating your QR code now!
Set Up QR CodeSee QR Codes for a Poster in Action
Here are some great examples of different situations where a QR code on a poster can give users something extra, while boosting sales and engagement.
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Movie posters
One of the best examples is posters advertising new movies. A QR code linking to the film’s website, trailer, or other promotional or tie-in material can build hype and encourage more people to watch the movie.
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Concerts and plays
Live shows usually advertise with posters, so how better to expand on that promotion than with a QR? Link to the band or artist’s website, Spotify page, or music videos. Lead scanners to upcoming events at the venue. There are so many options!
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Seasonal promotions
Is it the run-up to Christmas? Black Friday just around the corner? Mother’s Day in a week or 2? Retailers can showcase their products or offer promotions digitally by slapping a well-placed QR code on their posters.
Poster-Based QR Codes: Answering Your Questions
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You can create a QR code for your poster here with onlineQRcode. Our QR Code Generator lets you design and customize to fit your poster template.
When you’re finished, download your code.
You can then import the file into your graphic design program to add to your poster. Most software allows you to simply drag and drop the file into the project.
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First, you must create your poster design. There are various types of graphic design software that you can use, as well as websites that provide templates and online editing tools.
Our site allows you to create your own personalized QR code. Save your code to your drive and then load it into your poster design.
For the best results, get creative! Make your code stand out on your poster. You can even integrate it into other elements of your poster for fascinating and eye-catching designs.
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It all depends on how big your poster is.
The minimum size for a dynamic QR code to be easily scannable is 2 x 2 cm (0.8 x 0.8 in).
Large posters will need larger QR codes so that the code is still noticeable. However, it is important to make sure that the resolution is high, as blurred QR codes may not scan.
The important thing is to make sure that the QR code is proportional to the rest of the poster. In most cases, it shouldn’t be so big as to overwhelm the rest of the design.